Portfolio · 2026 Champaign–Urbana, IL

Diana Bruce

I rewrite e-commerce listings that sell.

Most product listings either shout or sleepwalk—emoji walls and exclamation marks, or spec sheets no one reads past the third line. I rewrite them so they sound like one person explaining to another why this thing is worth buying. Clear details, real voice, nothing wasted.

Angel Born Gifts — Wedding favors

Personalized Peony Candle Favors

before

Looking for a Unique and Elegant Gift for Your Wedding, Bridesmaid, Bridal Party, or Nikkah Favors? ⭐⭐⭐⭐ Create unforgettable memories with our Personalized Peony Candle Favors. Each custom scented soy candle is decorated with a delicate peony flower and personalized with your names or date. These luxurious candles are not only beautifully crafted but also offer a unique keepsake for your guests to cherish. 💞💞Make Your Celebration Unique! 💞💞

after

A small, beautiful thing your guests will actually keep. Each candle is hand-poured in scented soy wax, topped with a dried peony, and personalized with your names, date, or custom message in any language. They arrive in individual gift boxes, ready to place at each seat or slip into a favor bag.

InfinityJewelersUSA — Fine jewelry

Asscher Cut Lab Emerald Studs in 14k Gold

before

The stud earrings pictured are lab created emerald #5519. Also shown in white gold. Earring back style is subject to change due to availability. -Approximate total carat weight: 2.00ctw. -Center Stone Size: 6x6mm - approx. 1.00ct each diamond equivalent -Center Stone Shape: Asscher cut -Gem Type: Lab Created Emerald

after

The green that catches light before anyone catches your eye. These Asscher-cut emerald studs are set in solid 14k gold and made one pair at a time in Michigan. The lab-created stones mean vivid, eye-clean color without the ethical tradeoff—and at a fraction of the cost of mined emeralds this size.

ComfortSense — Natural skincare

Whipped Tallow Cream with Manuka Honey, Colostrum, and Calendula

before

Full body and facial moisturizer. Grass-fed and finished beef tallow is natural moisture I blend the beef tallow with 850+MGO Manuka Honey and colostrum with calendula. Ingredients: Beef tallow: Rich in skin-loving nutrients, tallow deeply nourishes and moisturizes, leaving your skin feeling soft and supple. Perfect for All Skin Types: Ideal Gift:

after

Four ingredients. No water, no fillers, no words you'd need to look up. This is a whipped cream made from grass-fed and finished beef tallow, blended with 850+ MGO manuka honey, bovine colostrum, and calendula. It goes on light, sinks in fast, and leaves skin feeling soft without the film that most natural balms leave behind.

Untie the Bow Gifts — Gift boxes

Hug in a Box

before

Spa Blanket Rustic: Farmhouse Knit Taupe Blanket Speckled Mug Tea Inside Burlap Bag Wooden Spoon Handmade Soap Bath Salts Artisan Salted Caramels Hand Lotion Cozy Socks Ribbed Brown Candle Sage Journal Tea: Knit Diamond White Blanket Sage Green Ribbed mug Herbal Tea inside Glass Jar Wood Lid Honey Sticks Straw Coaster Artisan Chocolate Bar Sage Green Journal with Fancy Pen Gold Spoon Cozy Socks

after

For the text you can't quite find the words for, there's a box that says it instead. Each box is hand-packed in Florida and tied with an ivory ribbon. What's inside depends on the style you choose, but every option is built around the same idea: wrap someone in warmth when you can't be there to do it yourself.

Coaco USA — Business packaging

Custom Logo Stickers on Rolls

before

Custom stickers are a fast and easy way to brand your products or decorate your event. Whether you're looking to create an on-brand unboxing experience for your customers or decorating for a special occasion, our custom stickers are the perfect addition! •LEVEL UP YOUR BRAND with your own customized stickers for business logos, labels, gifts, and packaging seals.

after

Low minimums. Fast turnaround. Your design, printed clearly on stickers that actually stick. We print custom stickers and labels on high-quality BOPP film with laminate protection—the material that holds up on product packaging, bottles, jars, and mailers without peeling, smudging, or fading. Order as few as 30 or as many as 1,000.

Send me a link to one listing you’d like me to look at. I’ll send back a sample rewrite before we talk scope.